DHC is a skincare brand and embracer of the Japanese concept of wabi-sabi, that teaches there is beauty in imperfection. Their goal is to help consumers feel beautiful in their own skin. DHC’s products are designed with the four-step Japanese skincare routine in mind that consists of two steps for cleansing, and two for moisturizing. The cleansing includes an oil cleanser to remove makeup followed by use of a foam cleanser with water to wipe away any remaining impurities. This is followed by using a facial lotion to hydrate the skin before adding a final intense moisturizer.
What originally began in 1972 as an educational translation company in Japan, DHC (standing for Daigaku Honyaku Center) made its foray into skincare when a visionary Japanese entrepreneur had the idea to create superior skincare products utilizing organic olives. The very first product in the DHC line was Olive Virgin Oil. One of the most nourishing oils in the world, olive oil is high in antioxidants, vitamin E and polyphenols. Because it hydrates without clogging pores, it has been a natural beauty mainstay for decades. Inspired by Japanese beauty traditions, DHC’s bestselling Deep Cleansing Oil is truly one of a kind. Its organic olive oil–based formulation binds with impurities to gently dissolve dirt, sunscreen, sebum and stubborn makeup, like waterproof mascara and eyeliner.