Japanese lotions or toners comprise a unique Japanese skincare category of beauty products that help prepare the skin by softening, hydrating or brightening it. Japanese lotion has a viscous texture and should be applied after cleansing and before moisturizing. One of the most popular lotion brands that people grab to plump and instantly hydrate skin is the Hada Labo series, a well-known Japanese beauty brand known for its high-quality skincare products at an affordable price. For aging skin we recommend Shiseido's Elixir lotion; a revolutionary anti-aging skin care lotion that works nurturing the outermost surface of your skin which is the key to softness, clarity and radiance. Other popular Japanese skincare lotion brands include SK-II, Transino, Kikumasamune, Matsuyama or Tunemakers.