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Koh Gen Do

A high-end cosmetics brand founded in 1986 by a Japanese actress concerned about her stressed skin. Depleted from hours spent in heavy makeup each day, her skin lacked the fresh glow she craved. Inspired by her need and the deeply rooted skincare traditions of her country, she began working on a line of pure and healthy skincare designed to deliver radiant skin on and off-screen. Soon she extended the benefits of skincare into a color cosmetics line and the emblematic, red-tubed Moisture Foundation was born.

Koh Gen Do remains a favorite among professional makeup artists and can be found regularly on the sets of blockbuster movies as well as at stand-alone stores in Japan in addition to concessions in Loft, a chain of stores selling household and everyday goods. Koh Gen Do’s products combine healing plant-based ingredients with skincare technology to create products that protect and nourish skin. The company’s philosophy is that every product that you put on your skin should nurture it and improve its radiance, leaving it soft, smooth, and flourishing. In addition they believe it should contribute to its health, that is why Koh Gen Do avoids artificial ingredients, fragrances, synthetic pigments and petroleum-based mineral oil, in their formulations.