Japanese Taste is a leading online store specializing in high-quality products made in Japan which are reflective of Japanese history, tradition, and culture.
Our easy to navigate ecommerce platform makes it possible for anybody to order unique Japanese products from anywhere in the world.
Our range of carefully selected products includes the most in-demand food, beauty, health, and home items - bringing your favorite Japanese flavors, design, and wellness-related products closer to you, no matter where you are.
Our company's foundation is based on three Japanese concepts
Reigi Tadashii (Respect)
Kiwameru (Strive for Excellence)
Our mission here at Japanese Taste is to bring you the best of Japan to your home. This means offering you high-quality products that have been carefully hand-selected by our team. We also strive to select products that are built on an admiration and respect of Japanese culture, and that are reflective of Japanese tradition and culture.
We strive to offer the most outstanding products in the market and provide unsurpassed service that delivers premium value to our customers in every interaction they have with our brand. We find inspiration in the concept of Kaizen, the Japanese term to describe the constant strive for perfection.
We think that every person deserves to feel special and unique, and that self-care is a way to feel empowered to be the best version of oneself. Everyone has their own way to practice self-love, and we want to make it easier to engage in beauty rituals, enjoy tasty treats and have everything needed to feel. This is why we are dedicated to making sure they receive personalized and dedicated support, just like we would like to receive it.
We take pride in our reliability, efficiency and “insider knowledge” of the market and the items we are selling. We are committed to always giving our best and we are constantly looking for ways to bring more value and reach "the next level", both in our service and also in our relationship with our partners, our community and our planet.
We are genuine in the way we present ourselves and always honest when it comes to giving advice and suggestions. We put our customers’ interests ahead of our own and know how important it is to earn their trust and long-term loyalty through transparency and sincerity in every interaction.
We treat all our stakeholders - employees, customers and trade partners - with respect and fairness. We highly value the brands we work with and seek to enhance and expand the reach of Japanese excellence to make even the smallest, least known companies accessible to a global audience.
We place great value on providing valuable information on Japanese culture, and ensuring that the reason why Japanese Taste came into being - helping everybody in the world get more acquainted with the Japanese way of life - remains one of our ground pillars.
Japanese Taste began with admiration, appreciation, and respect. Appreciation for Japanese food, passion for spreading knowledge on Japanese cuisine and culture, and above all, admiration for a country that has made a name for itself through the high-quality products it produces.
After coming to study in Japan, our founder David starts a personal Instagram account to share the best of Japanese gastronomy. The idea of Japanese Taste is born.
Reached a milestone of 10,000 followers on Instagram.
After many requests from followers, Japanese Taste is formally established and an online store selling Japanese products on eBay is launched. There is an immediate positive reception to the service and the first online orders are packed and shipped.
First self-hosted website is launched (japanesetaste.com) and more stores on marketplaces are created. The same year a new milestone of 20,000 followers on Instagram is reached.
Expansion to new categories of products including household and kitchenware goods. The Spanish website is launched.
Reached a milestone of 100 countries we have shipped to.
Sales keep growing and the team expands. To keep pace with the growth we relocate to a new office and warehouse in Amagasaki City (a key logistics hub in Osaka area).
Expandy Co. Ltd. is formally established as the parent company of Japanese Taste and a new website for high-quality Japanese tools and supplies called Daitool is created.
100000+ customers and expansion to new product categories such as office supplies and alcohol. Second moving in two years; we double the square footage. New website is launched with state-of-the-art features and design.
At Japanese Taste, our products are divided into user-friendly categories to make your shopping experience easier and more enjoyable. Our website also provides the latest news, offers, promotions, and new releases so you don’t miss a thing. You can also subscribe to our mailing list to be the first to know about our latest deals and newest stock....
At Japanese Taste, our products are divided into user-friendly categories to make your shopping experience easier and more enjoyable. Our website also provides the latest news, offers, promotions, and new releases so you don’t miss a thing. You can also subscribe to our mailing list to be the first to know about our latest deals and newest stock. At Japanese Taste, our products are divided into user-friendly categories to make your shopping experience easier and more enjoyable. Our website also provides the latest news, offers, promotions, and new releases so you don’t miss a thing.
"Bringing the best of Japan to your home">
By improving access to the best Japanese products from anywhere in the world and encouraging the pursuit of pleasure and wellness through Japanese products we embody and spread the best of the Japanese way of life.
By increasing knowledge of Japanese culture and building community around a shared admiration for Japanese culture we inspire others to embrace the Japanese values of thoughtfulness, care, and respect.
"Committed to Excellence">
We offer our competence, professionalism, and promptness in finding the right answers and solutions, together with making it possible to purchase top-quality and unique products from the best Japanese brands at competitive market prices.
We take care of the whole process for high-quality Made in Japan items - from supply to distribution, including warehousing, order management and fulfillment, international logistics, customs clearance, and customer service.
“Product selection, knowledge-sharing, premium customer experience”>
We only source the best quality, most sustainable Japanese items - ranging from food and cosmetics to homeware and supplements. Our products are easily available and accessible for everyone, anywhere, and at any time. In addition, we enable our customers to request specific products from Japan and simplify the process of obtaining them, so that we can make sure that everyone can find the perfect solution for their needs.
Lastly, we create relevant content to help our audience improve their knowledge of Japanese culture.
Team and Location
A team of people by your side
Supported by state-of-the-art technologies, our FC team is dedicated to supporting customers worldwide by sorting, packing, and delivering items directly to them.
We love our customers and want to make a personal connection with everyone that sends an email or picks up the phone to call us.
Our highly skilled Agents have the freedom to search for the perfect item, assist with a return or exchange or just simply have a fun conversation with our customers.
Our Merchandising department is responsible for driving the business of our company through the products sold on our site. This exciting and ever-changing department includes trying and buying products for categories such as snacks, drinks, cosmetics, kitchenware, toys and supplements. Along with buying, this department is also responsible for Pricing and Planning.
From advertising, to content creation, to PR, to email marketing & analytics - the Digital Marketing team is responsible for promoting the Japanese Taste brand & creating demand that generates revenue for the company.
Records finances and ensures the cash flow stays on track. The finance team also prepares analysis and ensures the most up to date and reliable information is available to help make the best possible decisions.
From hiring and developing high-performing teams to negotiating with key suppliers - the Corporate and Management team makes sure everything goes smooth. It also sets the direction for the company to keep growing while building a long-term enduring brand.
Our office and warehouse are based in the second largest metropolitan area of Japan, strategically located right in front of the Osaka Bay and between the two major cities of Osaka and Kobe. This location allows us to be close to our suppliers while quickly deliver our goods to customers worldwide.