Japan’s Best Beaches by Region: 23 Top Summer Destinations

Japan isn’t the first place that comes to mind for beach destinations, but you’ll be surprised to know it’s home to hundreds of beaches that are considered beautiful, such as Chichibugahama Beach, which is on my personal bucket list!

With over 35,000 km of coastline, Japan offers tropical island escapes, surf-friendly beaches, and rugged coastal scenery, making it one of the most underrated beach destinations compared to neighboring Asian countries like the Philippines, Thailand, or Indonesia.

Thanks to Japan’s excellent transportation, beach getaways are easy to plan from almost anywhere. If you're in Tokyo, you can reach Kanto beaches like Yuigahama or Zaimokuza in under an hour. In Kansai, spots like Shirarahama and Keino Matsubara offer white sand escapes just a short trip from Osaka, Kyoto, or Kobe.

In this guide, we’ll explore the best beaches by region, from Hokkaido to Tohoku, Kanto, Chubu, Kansai, Chugoku, Shikoku, and Okinawa, so you can plan a summer getaway with loved ones or take some well-deserved "me time" for yourself by the sea.

Best Japanese Beaches by Region and Traveler Type

Here’s an overview of the best beach spots in Japan, perfect for families, couples, solo travelers, and adventure seekers. For full details, scroll down.

Hokkaido

Shimamui Beach (Shakotan Peninsula)

Shimamui Coast is selected as one of Japan’s “Top 100 Shores,” known for breathtaking Shakotan Blue waters and cliffs. A short walk through a dark tunnel leads to an observatory offering a jaw-dropping panoramic view of the vast sea and rock formations. Visitors said that on sunny days, the water is so clear you can see straight down to the rocky seabed. 

Tokoro Jonan Beach (Kitami)

Jonan Beach is a scenic coastal escape known for its refreshing sea breeze and tranquil atmosphere. In summer, it’s a popular spot for swimming and sunbathing. When winter arrives, the beach transforms into a snowy playground. Visitors can enjoy skiing or snowboarding directly on the snow-covered shore.

Tohoku

Jodogahama Beach (Iwate)

Jodogahama Beach, meaning “Pure Land Beach,” lives up to its name with white pebbles, calm turquoise waters, and jagged coastal rock formations. Part of the Sanriku Fukko National Park, it’s ideal for swimming, scenic hikes, and boat cruises. Don’t miss the Blue Cave and enjoy fresh seafood near Miyako.

Tanesashi Coast (Aomori)

Tanesashi Coast is a scenic stretch of shoreline known for its natural grasslands, nakisuna “singing sand” phenomenon, and colorful wildflowers. It’s ideal for trekking, swimming, and cycling, with a coastal walking trail and electric bike rentals available. Nearby is a charming Kabushima Shrine located on a small hill surrounded by the sea.

Kanto

Yuigahama Beach (Kamakura)

Yuigahama Beach is a historic seaside spot known for its wide sandy shoreline, lively summer crowds, and deep roots in samurai-era Japan. Once used for martial arts training and religious ceremonies, it later gained popularity as a seaside resort, earning the nickname “Ginza of the Sea” after Tokyo’s upscale district.  It’s also located just a short walk from Kamakura’s historic temples and Enoden train stations, making it a convenient stop during your visit.

Zaimokuza Beach

A bit quieter than its neighbor, Yuigahama, Zaimokuza Beach is perfect for a laid-back, relaxed beach day. This long, sandy stretch in Kamakura is known for its shallow, calm waves, making it ideal for families with children. Among Kamakura’s three swimming beaches, it’s the longest and features plenty of ocean houses (beach huts).

Oarai Sun Beach (Ibaraki)

Oarai Sun Beach is the largest shallow sandy beach in Ibaraki Prefecture, known for its pristine sand, calm waters, and accessibility. Popular for shellfish gathering and surfing, it draws thousands of visitors daily during peak season in mid-July to mid-August. The beach also offers marine sports, nearby hot springs, fresh seafood, and family-friendly amenities.

Chubu

Shirahama Beach (Shizuoka)

Just a train ride from Tokyo, Shirahama Beach is famous for its powdery white sand and clear waters. It’s one of the most popular beaches on the Izu Peninsula, offering easy access to cafes, shops, and hot springs. Lifeguards are on duty during the summer, making it a safe pick for families. Surfers and swimmers alike enjoy the gentle waves, and the scenic coastline is perfect for photos. 

Sotoura Beach (Shizuoka)

Sotoura Beach is a calm, crescent-shaped bay tucked away from the busier Izu beaches. Its clear, shallow waters make it ideal for snorkeling and safe for young children. Surrounded by green hills, it offers a peaceful escape with fewer tourists. If you’re looking to unwind or enjoy a quiet swim in a beautiful setting, Sotoura is a perfect off-the-beaten-path destination.

Kujuppama Beach (Shizuoka)

Kujuppama Beach is a hidden gem located near Shimoda, known for its emerald-green waters. Less crowded than its neighboring beaches, it’s great for couples or solo travelers seeking quiet relaxation. Accessible via a short walk from the main road, this beach feels secluded and untouched. The clear water and rocky outcrops also make it a nice spot for casual snorkeling.

Kansai

Shirarahama Beach (Wakayama)

Shirarahama Beach is a resort-style destination with dazzling white sand imported from Australia. Lined with hotels, hot springs, and restaurants, it’s one of Kansai’s most developed beach areas. Families and couples flock here for beach activities, fireworks, and sunset strolls. The area also offers easy access to Shirahama’s famous onsen and the Adventure World zoo. 

Keino Matsubara Beach (Awaji Island)

Keino Matsubara is a scenic beach framed by a dense pine forest and known for its stunning sunsets. Located on Awaji Island, it offers a quieter, more nature-oriented beach experience. The beach is long and sandy, ideal for walks, beach games, or relaxing under the trees. Sunset views over the Seto Inland Sea are breathtaking and popular with photographers and couples. 

Chugoku

Kikugahama Beach (Yamaguchi)

With views of the iconic Hagi Castle ruins in the distance, its wide, sandy shore is perfect for families, while the calm water invites swimming and beachcombing. The beach is especially picturesque at sunset, when the castle silhouette meets the glowing sky. It’s a great place to combine beach relaxation with a bit of sightseeing. Shops and historical attractions are within walking distance, offering a complete cultural and coastal experience.

Shimado Beach (Okayama)

Shimado Beach is a small, quiet spot along the Seto Inland Sea, perfect for those seeking solitude. Its gentle waves and soft sand make it a safe, child-friendly location. Unlike busier beaches, Shimado feels like a private retreat, especially on weekdays. There are minimal facilities, so it’s best for a picnic-style visit. If you want to slow down, read a book, or simply enjoy the breeze without crowds, this beach offers peaceful simplicity.

Kuroshima Venus Road (Okayama)

Kuroshima Venus Road isn’t a beach in the traditional sense; it’s a romantic sandbar path that appears only at low tide, connecting small islands in the Seto Inland Sea. Couples often visit to walk the path and leave heart-shaped stone messages, making it a popular date spot. The road is only visible for a few hours a day, so check tide schedules. While not ideal for swimming, the magical setting makes for unforgettable photos and memories.

Shikoku

Katsurahama Beach (Kochi)

Katsurahama Beach is known not for swimming, but for its dramatic scenery, cultural landmarks, and historical significance. With rugged rocks, crashing waves, and pine-lined cliffs, it’s a favorite photo spot. The beach is home to a famous statue of Ryoma Sakamoto, one of Japan’s beloved historical figures. Visitors can explore a nearby aquarium, shrine, and small local museum. While swimming is prohibited due to strong currents, Katsurahama is perfect for scenic walks and cultural exploration.

Chichibugahama Beach (Kagawa)

Chichibugahama is nicknamed “Japan’s Uyuni Salt Flats” thanks to its mirror-like tidal reflections at sunset. It’s one of Shikoku’s most Instagrammable beaches, drawing photographers and travelers alike. The beach is flat and stretches over a kilometer, making it ideal for relaxed walks, tidepool exploration, and stunning sky-to-sea photos. 

Kyushu 

Yurigahama Beach (Yoron Island)

Yurigahama is a mystical sandbar that appears only at low tide off the coast of Yoron Island, near Kyushu. It’s surrounded by shallow, crystal-clear waters, making it a dreamy destination for couples and beach lovers. You can reach it by glass-bottom boat from Yurigahama’s main beach. Walking on the sandbar feels surreal, like standing in the middle of the sea!

Okinawa

Nishihama Beach (Hateruma Island)

Located on Japan’s southernmost inhabited island, Nishihama is the only swimmable beach on Hateruma and is often called the most beautiful in Okinawa. With soft white sand and shallow, crystal-clear water in stunning shades of blue, it’s perfect for swimming, snorkeling, and shell collecting. Don’t miss the Hoshizora Kansoku Tower at Cape Takanazaki for Japan’s best stargazing.

Sunayama Beach (Miyakojima)

Sunayama Beach is a local favorite known for its stunning natural coral rock arch carved by years of sea wind erosion. This iconic formation perfectly frames the turquoise sea, making it one of the most photographed spots on the island. A short sandy trail from the parking area leads you to this picturesque gem, featured in nearly every guidebook on Miyako Island.

Maehama Beach (Miyakojima)

Maehama Beach stretches a stunning 7 kilometers, offering soft white sand and calm, shallow waters. It’s one of Okinawa’s best beaches for swimming, paddleboarding, and beach strolls. Facing west, it offers breathtaking sunsets over Kurima Island. Hotels, cafes, and rental shops are nearby, making it an accessible and comfortable choice for a full beach day. 

Kabira Bay (Ishigaki)

Kabira Bay is a visual masterpiece with emerald water, small forested islands, and bright white sand. Although swimming is not allowed due to strong currents and coral protection, glass-bottom boat tours let visitors explore the marine life below. Viewing platforms offer incredible panoramic shots, especially on clear days. The bay is part of Iriomote-Ishigaki National Park and is considered one of Okinawa’s most scenic spots. 

Yonehara Beach (Ishigaki)

Yonehara Beach is Ishigaki’s top spot for snorkeling, with colorful coral reefs located just steps from the shore. It’s perfect for beginners and casual swimmers, with clear, shallow waters and vibrant marine life. There’s a campground and basic facilities nearby, making it ideal for budget travelers and nature enthusiasts. The beach is less developed, which adds to its charm.

What to Pack for a Japanese Beach Trip

Japanese summers can be intense, so sun care is a must! I always pack tone-up sunscreen, lip balm with SPF, face mask, a tumbler, cooling wipes, a sensu (folding fan), sunbrella, and UV arm sleeves, to keep cool and comfortable wherever I go.

If you’re interested, here are my favorite items from Japanese Taste: 

• Shiseido Anessa Skin Brightening UV Sunscreen Gel SPF50+- Oh I just love this right after putting on my hyaluronic acid. It tones up my skin and keeps my complexion looking healthy. It really makes a difference!
• Kao Biore UV Aqua Rich Sunscreen Protect Mist SPF50+- I use this for my body. I also always wear makeup, so reapplying sunscreen can be tricky. This mist refreshes my skin and adds a layer of sun protection without messing up my makeup. Super convenient and easy to use anytime!
• Rohto Mentholatum Melty Cream Lip Unscented Lip Balm SPF25 - I get chapped lips easily, and since lips are part of the skin, it makes sense to protect them too. I like this because it’s unscented, creamy, and feels great on the lips. It does the job.
• Yamani Dragonfly Design Japanese Sensu Folding Fan - I grew up in the Philippines, but Japan’s summer makes me sweatier! Someone gave me a sensu (folding fan), and it really helped me cool down. If you like, this design is my personal favorite! Pretty and makes a great gift!
• Zojirushi Stainless Steel Mug Vacuum Flask Pale White - My boyfriend got me this water bottle from Don Quijote (it’s also on Japanese Taste), and I use it all the time. It keeps my water icy cold in summer and my tea hot in winter. Super useful. I never leave the house without it!
• Ishizawa Lab Keana Nadeshiko Japanese Rice Face Mask – After a long day in the sun, I love using face masks to help repair my skin. This is the only one that makes my skin visibly glow the next day. Try it for yourself! 
• Sea Breeze Deodorant Cooling Body Wipes - I never knew I needed this until I tried it! Now it's a must-have in my summer bag. It instantly cools me down and keeps me feeling fresh all day!

What else? If you’re in Japan, definitely get a sunbrella, a UV-blocking umbrella. They’re often lined with UV-protective fabric to block over 90% of UV rays. Also, get those UV-cut arm sleeves! They’re surprisingly cool and breathable. I use them when I travel, hike, ride a bike, or go to the beach. 

Make the Most of Summer in Japan

Japan is home to beautiful beaches from north to south. Family spots like Zaimokuza, snorkeling havens like Yonehara, romantic escapes like Yurigahama, and scenic gems like Shimamui. 

One more thing, beach season in Japan goes hand-in-hand with the vibrant energy of natsu matsuri, summer festivals filled with fireworks, yukata, and lively street food. Some of the best beachside fireworks festivals include Kamakura Fireworks Festival at Yuigahama Beach (July 18), Atami Marine Fireworks (July 26), and Makuhari Beach Festa (August 2).

We hope you find your next getaway and enjoy an unforgettable summer in Japan!