Hi Chew

Hi Chew is a popular Japanese candy brand known for its unique chewy texture and intense fruit flavors. Introduced in 1975 by Morinaga, one of Japan’s largest and most established confectionery companies, Hi Chew quickly became a favorite among Japanese consumers. The company, founded by Taichiro Morinaga, initially brought Western candy-making techniques to Japan, which influenced the creation of Hi Chew.

The candy is celebrated for its soft and pliable texture, distinguishing it from many other chewy candies on the market. Hi Chew is made from real fruit juices and purees, contributing to its authentic and intense fruit taste. The candy comes in a wide range of fruit flavors, including popular options like strawberry, green apple, grape, and mango. In addition to these staple flavors, Morinaga frequently releases limited-edition and region-specific flavors to keep the product line fresh and exciting for consumers.

Hi Chew flavors vary depending on the country, but here in our Hi Chew collection, you can find a wide range of the Japanese candy in delicious, Japan-exclusive flavors. Have authentic Hi Chew candy delivered straight to your door from Japan.