Hakutsuru

Hakutsuru is a renowned Japanese brand with a rich history dating back to 1743, primarily recognized for its sake production. While deeply rooted in the tradition of sake brewing, Hakutsuru has also expanded into skincare, drawing inspiration from the age-old belief in the beautifying properties of sake.

Hakutsuru’s skincare line leverages key ingredients derived from the sake fermentation process, such as kojic acid and amino acids, which are popular in cosmetics for their nourishing effects. Kojic acid, a natural byproduct of rice fermentation, is particularly effective in reducing the appearance of dark spots and hyperpigmentation, while amino acids help maintain skin hydration and elasticity, promoting a youthful, plump complexion. Another notable ingredient used in Hakutsuru’s products is sake lees (Sake Kasu), the residual yeast from sake brewing, which is rich in vitamins, minerals, and enzymes, offering nourishing and exfoliating benefits.

Among Hakutsuru’s popular skincare offerings are the Hakutsuru Sake Skin Lotion, known for its lightweight texture and many beauty benefits; the Hakutsuru Sake All-In-One Gel, a moisturizing gel cream that acts as lotion, emulsion, serum, and cream; and the Hakutsuru Intensive Moisturizing Sake Face Mask, a sheet mask soaked in sake-based essence that delivers intense hydration and gives the skin a "mochi hada" appearance. These products are well-regarded for their ability to revitalize the skin by providing deep hydration, combining traditional Japanese ingredients with modern skincare technology, making Hakutsuru a distinctive and respected name in the beauty market.