Hanajirushi

Hanajirushi is a premium Japanese cosmetics brand based in Tokyo, renowned for its dedication to research and development in creating innovative skincare solutions. Their products combine natural, high-quality ingredients with advanced in-house technology to enhance skin health and beauty.

The Deep Cleansing Lotion, a standout favorite, uses patented technology to effectively remove makeup, sweat, sebum, and dead skin cells while leaving skin hydrated and smooth.

Hanajirushi’s eye creams feature natto (fermented soybean) extract to firm and moisturize delicate under-eye skin, reducing the appearance of fine lines and fatigue. Their Hatomugi series, enriched with job’s tears, provides deep hydration and brightening benefits, while Fine Washing cleansers use Kishu Binchotan charcoal to absorb excess oil and impurities gently.