Isehan
Isehan is a historic Japanese cosmetics brand founded in 1825. Originally famous for crafting “beni,” a safflower-based red rouge supplied to Edo’s elite and the Imperial Household, Isehan has evolved into a leading name in Japanese beauty.
Their iconic “Kiss Me” line, launched in the 1930s, introduced western-style tube lipsticks to Japan and remains a bestseller worldwide.
Today, Isehan’s Heroine Make collection captivates fans with anime-inspired packaging, offering waterproof mascaras, eyeliners, and eye makeup designed for long-lasting performance.
The brand also pioneers skincare with sunscreens featuring natural ingredients, including gentle formulations for kids and babies.
Discover the world of Isehan and elevate your beauty routine with trusted Japanese cosmetics, from the iconic Kiss Me Heroine Make line to gentle sunscreens and classic lipsticks.