Isehan

Isehan is a historic Japanese cosmetics brand founded in 1825. Originally famous for crafting “beni,” a safflower-based red rouge supplied to Edo’s elite and the Imperial Household, Isehan has evolved into a leading name in Japanese beauty.

Their iconic “Kiss Me” line, launched in the 1930s, introduced western-style tube lipsticks to Japan and remains a bestseller worldwide. 

Today, Isehan’s Heroine Make collection captivates fans with anime-inspired packaging, offering waterproof mascaras, eyeliners, and eye makeup designed for long-lasting performance.

The brand also pioneers skincare with sunscreens featuring natural ingredients, including gentle formulations for kids and babies.

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Discover the world of Isehan and elevate your beauty routine with trusted Japanese cosmetics, from the iconic Kiss Me Heroine Make line to gentle sunscreens and classic lipsticks.

Isehan