Kao Merit

Merit, a trusted Japanese haircare brand by Kao Corporation since 1970, offers shampoos and conditioners designed to cleanse hair gently while caring for your scalp.

Specially formulated to prevent dandruff, itchiness, and dryness, Merit products are suitable for all generations and hair types, making them a perfect choice for the whole family.

With a legacy of innovation based on Japanese user feedback, Merit has introduced pioneering products over the decades, from cuticle-nourishing conditioners in the 1970s to multifunctional shampoos that combine cleansing and moisturizing for busy mornings.

Key ingredients like licorice-derived extracts, eucalyptus, chamomile, and other plant-based moisturizers deliver lasting hydration and scalp care.