Lion Corporation

Lion Corporation is one of Japan’s most trusted names in everyday health, hygiene, and personal care. Founded in 1891, the company began with soaps and toothpastes and has since grown into a major multinational manufacturer of oral care, beauty care, household cleaners, laundry detergents, and over-the-counter health products.

With strong market presence across Japan and Asia, Lion is known for combining daily practicality with advanced research and reliable effectiveness.

Our Lion collection features bestselling brands such as Nonio and Clinica for oral care, KireiKirei and Hadakara for gentle cleansing and moisturization, Pair acne care, and trusted household essentials like Look, Charmy, and Soflan.

Lion also offers wellness-supporting pharmaceuticals and even pet care items designed to improve cleanliness and comfort for the whole family.

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Whether you’re upgrading your oral hygiene, refreshing your home, or supporting daily wellness, Lion delivers Japanese quality you can trust for cleaner, healthier living.

Lion Corporation