LUX
Lux is one of Japan’s most popular haircare brands, introduced in 1972 and celebrated for its luxurious formulas designed to keep hair beautifully healthy through all four seasons.
Owned by Unilever, Lux has earned the trust of Japanese consumers by developing shampoos, conditioners, and treatments informed by the insights of over 80,000 women. The result is a line of products tailored to Japan’s unique climate, haircare habits, and styling trends such as frequent coloring, perming, and heat use.
Our Lux collection features bestselling ranges like Super Rich Shine Moisture, which delivers deep hydration and softness, and Super Rich Shine Damage Repair, formulated to strengthen hair damaged by daily styling.
Each product is crafted with quality ingredients to boost shine, smoothness, and manageability at an accessible price point.
If you’re searching for Japanese haircare that combines indulgence and everyday affordability, Lux offers targeted solutions to keep your hair glossy, strong, and well-nourished.
