Majolica Majorca

Majolica Majorca is a whimsical Japanese makeup brand from the Shiseido group, launched in 2003 and beloved for its fairytale-inspired designs and creative, functional cosmetics.

Named after a magical spell said to grant beauty, the brand speaks to young women who want to express individuality, explore makeup playfully, and discover their own unique charm. Its storytelling, packaging, and product concepts all follow a magical, fantasy-like theme that sets Majolica Majorca apart in Japan’s beauty scene.

Best known for eye makeup, the brand offers popular items like the Lash Expander Long EX mascara, which delivers dramatic length, curl, and smudge-proof wear, as well as precise eyeliners and lash serums that enhance definition and volume. Majolica Majorca also creates base makeup tailored for smooth, soft-focus finishes.

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Majolica Majorca continues to enchant fans with affordable, high-performing makeup.

Explore our collection to find mascaras, eyeliners, and base products that let you express your style, enhance your features, and add a little fantasy to your daily makeup look.

Majolica Majorca