Mizuhashi Hojudo

Mizuhashi Hojudo is a long-established Japanese pharmaceutical company rooted in Toyama, a region known for traditional medicine. Since 1945, the brand has grown from a small local drug maker into a trusted name in Japanese skincare, health products, and cosmetics.

Guided by the philosophy of “never selling anything without confidence,” Mizuhashi Hojudo prioritizes high-quality raw ingredients over luxury packaging. Every product undergoes rigorous research and testing to ensure it offers real benefits, staying true to the company’s medical origins and commitment to customer well-being.

The brand is widely known for its Emulsion Remover cleansing lotion, a cult-favorite formula that dissolves sebum, makeup buildup, and pore impurities. Their lineup also includes enzyme-rich cleansing soaps, gentle skincare for sensitive skin, and effective beauty essentials like the award-winning Emaked eyelash serum.