Utena
Founded in 1923, Utena is a Japanese cosmetics brand devoted to supporting beauty from its very foundation, just like its namesake, the calyx that protects a flower’s bud. Guided by this philosophy, the company continues to develop gentle, reliable, and innovative skincare and haircare solutions for all ages.
One of its major milestones came in 2014 with the creation of the Premium Puresa Golden Jelly Mask, originally designed to meet the rising demand from overseas consumers. This luxurious sheet mask quickly became a global bestseller, marking Utena’s successful expansion into international markets.
What sets Premium Puresa apart is its rich golden jelly essence, infused into each sheet to deliver deep hydration and a uniquely pampering experience. More than a simple moisture mask, it offers a moment of self-care that refreshes both skin and spirit. Perfect for anyone seeking an occasional upgrade to their daily routine.
Discover Utena’s most-loved essentials designed to nurture skin from its foundation. Experience gentle, effective formulas and indulgent jelly masks that elevate your routine with comforting care and reliable results.
