Yanagiya
Yanagiya Cosmetics is Japan’s oldest cosmetics brand, founded in Tokyo in 1615 by a Chinese physician who served the Tokugawa Shogunate. With over 400 years of history, the brand blends traditional knowledge with evolving beauty needs.
The company began with face powders, rouge, perfumes, and a famous beard oil that became popular Edo-period souvenirs. As styles changed, Yanagiya adapted, expanding into pomades and hair tonics during the rise of Western-influenced grooming in the early 1900s.
Today, Yanagiya is best known for hair care and grooming products. Botanical hair tonics, classic pomades, and moisturizing apricot oils are celebrated for supporting scalp health, preventing hair loss, and delivering a light, pleasant scent using plant-based ingredients.
Choose Yanagiya for time-tested Japanese grooming. Gentle botanical formulas, proven results, and centuries of craftsmanship offer dependable hair and skin care rooted in tradition and trusted for generations.
