Since its founding in 1973, AGF started producing and selling instant coffee, regular coffee, liquid coffee, and individually packaged powder stick coffees one after another. It also built four distinct brands in the process: “Blendy”, “Maxim”, “marim”, and “AGF Gift”. The Blendy brand is especially popular, and has grown into one of the most well-known coffee brands in Japan.
Everyone's tastes are different, and also change at different times in their lifetimes and daily lives. With this background, AGF keeps a precise grasp of market trends, and proactively engages with consumers to deliver great value and new tastes.