Flowfushi
UZU by Flowfushi, the Japanese beauty brand redefining modern makeup. Originally launched as Flowfushi in 2011 and rebranded in 2019, UZU creates innovative, functional cosmetics designed to break traditional beauty rules.
Their philosophy, “Unframe the beauty”, aims to remove physical and psychological barriers, empowering you to enjoy makeup without limits.
Globally renowned, UZU offers high-performance mascaras, lip treatments, and lipsticks crafted for professionals and beauty enthusiasts alike. Their standout Eye Opening Liners blend traditional Japanese craftsmanship with cutting-edge WP Film technology, featuring handmade flexible brush tips and smudge-resistant, humidity-proof liquid formulas.
UZU products prioritize both innovation and skin-friendly formulations, often free from alcohol, parabens, and synthetic fragrances.
From lash-enhancing mascaras to precision eyeliners and nourishing lip treatments, each product maximizes your creativity and self-expression.
Elevate your beauty routine with UZU by Flowfushi, where functionality, artistry, and inclusive design converge to inspire a new era of makeup.
