IPSA

IPSA is a premium Japanese skincare and cosmetics brand from Shiseido, renowned for its personalized, high-tech beauty solutions. Founded in 1986, IPSA—whose name comes from the Latin word for “self”—embraces the philosophy that every individual’s skin is unique and ever-changing.

By combining advanced skincare technology with innovative formulations, IPSA delivers products that address specific skin concerns, helping you achieve your healthiest, most radiant skin.

Signature favorites include the Time Reset line, particularly The Time Reset Aqua, and the versatile ME range, offering 16 unique lotion and emulsion moisturizers tailored to your skin’s needs. IPSA’s “co-creation” approach encourages a personalized skincare experience, empowering you to express your individuality.

While IPSA is primarily available in Japan, Japanese Taste brings its full collection to international beauty enthusiasts.