Kuriyama Befco

Kuriyama Befco is a beloved Japanese snack maker known for crafting some of Japan’s most iconic rice crackers. Founded in 1949 in Niigata, the company blends traditional rice-snack techniques with fun, modern flavors under its corporate brand “Befco,” short for Beika Frontier Company. Their mission is to push the boundaries of rice-based confectionery, creating snacks that appeal to all ages.

The brand’s bestseller, Bakauke, is a long, oval-shaped rice cracker available in flavors like soy sauce with aonori, sesame-fried, and sweet corn soup. Seto Shio offers a fluffy, lightly salted senbei perfect for those who prefer a softer bite, while Hoshitabeyo, meaning “let’s eat a star,” features star-shaped crackers with a savory blend of chicken, onion, and bonito.