Shiseido Elixir

Elixir is Shiseido’s dedicated anti-aging skincare brand, established in 1983 to support firm, radiant, and transparent skin. Backed by Shiseido’s advanced collagen research, Elixir has become one of Japan’s most trusted skincare lines and continues to grow as a global beauty leader.

At the heart of the brand is Tsuyadama, the signature inner glow that appears on cheeks when the skin is firm, hydrated, and luminous. Elixir aims to nurture this healthy glow, helping you maintain a youthful, brightened appearance that feels both revitalizing and elegant.

Elixir products address a wide range of aging concerns, including fine lines, wrinkles, loss of elasticity, and rough texture. Their serums, moisturizers, and creams support smoother, plumper, more resilient skin through daily, long-term care.

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Experience our Elixir collection to elevate your anti-aging routine with Japan’s top skincare formulas. Discover firming creams, brightening lotions, and advanced serums designed to enhance radiance and support youthful, hydrated skin, for a visibly smoother, glowing complexion.

Shiseido Elixir