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Shu Uemura

Although the company is now owned by the Loreal Group, Shu Uemura was born in Tokyo in 1928 and became the first Japanese makeup artist in Hollywood. In 1967, Shu Uemura began to lay the foundations of his company—which would become Shu Uemura Cosmetics 15 years later—with the launch of Unmask. The oil-based cleanser was a groundbreaking innovation at the time, able to spread onto pores and remove impurities while enhancing skin quality, true to Shu’s belief that “beautiful make-up starts with beautiful skin”. The pioneering product was extremely effective and is still a top-seller in its market.

He created cosmetic products that are known for their high quality, precision, and attention to detail, while combining traditional Japanese heritage with modern trends. All Shu Uemura products are crafted in Japan, with their best-selling products including their range of cleansing oils, which effortlessly remove makeup while keeping skin moisturized and smooth. They are also famous for their award-winning eyelash curler, a favorite among celebrities and makeup artists thanks to its precision and unique design that fits various eye shapes.