Shu Uemura

Shu Uemura is a globally respected Japanese beauty brand founded by the visionary makeup artist Shu Uemura, who made history as the first Japanese artist to work in Hollywood. Born in Tokyo in 1928, he built his career on a philosophy that reshaped the beauty world: beautiful makeup begins with beautiful skin.

In 1967, Shu Uemura laid the foundations of his company, later launching the iconic Unmask cleansing oil. This pioneering formula, created 15 years after the brand’s beginnings, revolutionized skincare with its ability to dissolve impurities while improving skin texture. Today, his cleansing oils remain top sellers and continue to influence beauty rituals worldwide.

Crafted in Japan with meticulous attention to detail, Shu Uemura products combine traditional Japanese precision with modern artistry. From award-winning eyelash curlers to high-performance skincare and haircare, the brand consistently delivers professional-grade quality trusted by makeup artists and beauty lovers globally.