Wakodo

Founded by Dr. Tsukasa Hirota—widely regarded as the father of Japanese pediatrics- Wakodo has been a pioneering force in baby care for over a century. From creating Japan’s first infant formula and baby food to introducing baby powder and childcare education journals, the brand has shaped the foundation of modern pediatric care in Japan. Its long-standing leadership in baby food reflects its deep trust and credibility among parents nationwide.

Wakodo’s commitment extends beyond products. The brand actively supports expecting and new parents with expert guidance, offering baby-friendly recipes, prenatal and postnatal advice, and practical exercise videos for healthier pregnancy and parenting routines. This holistic approach helps families navigate early childhood with confidence.

Today, as part of Asahi Group Foods, Wakodo continues to uphold its mission of delivering safe, nutritious, and thoughtfully crafted essentials for every stage of a baby’s growth.