Yaokin

Yaokin is a well-known Japanese snack company founded in Tokyo in 1960, famous for creating fun, affordable sweets and savory snacks known as dagashi. The brand is loved for its playful ideas, simple flavors, and nostalgic appeal across generations.

Yaokin designs and produces a wide variety of snacks that are colorful, tasty, and easy to enjoy. Their products are made to be safe, approachable, and affordable, making them popular with both children and adults in Japan and around the world.

The most iconic Yaokin product is Umaibo, a light corn puff stick available in many flavors such as cheese, takoyaki, salad, and chocolate. Other favorites include Cabbage Taro, Dorachoco, and Dondonyaki, all known for their fun textures and classic taste.