Itoen
Discover the authentic taste of Japanese green tea with Ito En, a world-leading tea brand renowned for its quality, sustainability, and innovation. Whether you’re at a convenience store, grocery shop, or vending machine in Japan, Ito En is a staple, offering beverages that deliver the rich aroma and health benefits that have been cherished in Japan for centuries.
Ito En’s signature “Oi Ocha” is the world’s best-selling natural green tea, earning a Guinness World Record for its global popularity. Beyond ready-to-drink teas, the brand offers loose leaf green tea for homemade brewing and instant matcha powders for a quick, convenient cup.
Every product is crafted with naturally grown, safe tea leaves under sustainable farming practices, ensuring ethical production and exceptional flavor.
Experience the convenience and culture of Japanese tea at home. From daily hydration to a mindful tea ritual, Ito En brings authentic, healthy, and delicious green tea straight to your cup.