Itoen

Discover the authentic taste of Japanese green tea with Ito En, a world-leading tea brand renowned for its quality, sustainability, and innovation. Whether you’re at a convenience store, grocery shop, or vending machine in Japan, Ito En is a staple, offering beverages that deliver the rich aroma and health benefits that have been cherished in Japan for centuries.

Ito En’s signature “Oi Ocha” is the world’s best-selling natural green tea, earning a Guinness World Record for its global popularity.  Beyond ready-to-drink teas, the brand offers loose leaf green tea for homemade brewing and instant matcha powders for a quick, convenient cup. 

Every product is crafted with naturally grown, safe tea leaves under sustainable farming practices, ensuring ethical production and exceptional flavor.