Nobel
Nobel is a Japanese confectionery brand known for its bite-sized hard candies. While their candies are delicious, they are perhaps even more famous for their unique mascots, each representing the personality and mood of its candy. Many of these mascots appear in TV commercials, and some even have official LINE stickers.
For example, VC-3000 cough drops feature charming cat mascots, while Hachimitsu Kinkan (honey and kumquat cough drops) have playful bear mascots shaped like kumquats. Otoko Ume (Japanese plum-flavored sour candies) feature strong, masculine umeboshi mascots reminiscent of Pokémon’s Geodude.
Nobel’s playful approach reflects their business philosophy: candy should delight both the taste buds and the imagination. Their mascots make each candy memorable, creating a fun and heartwarming experience for consumers of all ages.
Experience the fun and flavor of Nobel candies today!
