Shiseido is Japan’s leading beauty brand with a history of more than 140 years. Their extensive range of sub-brands and products includes everything from skincare products, such as moisturizers and anti-aging serums, to sunscreen, makeup items, and collagen supplements. Some of Shiseido's major brands and product categories that you can find at Japanese Taste include:
Prestige cosmetics: High-end, high-added-value cosmetic brands such as Benefique, Clé de Peau Beauté and Ipsa. In this category, among Shiseido’s best-selling products are their anti-aging skincare moisturizers such as the Benefiance Wrinkle Smoothing Cream, a moisturizing cream for people concerned about wrinkles, and the Ultimune Power Infusing Concentrate, an award-winning serum that protects the skin of aging women.
Premium cosmetics: Mid-priced cosmetics backed with Shiseido's technology and packed with exclusive ingredients. One of them is their popular anti-aging sub-brandElixir, an ideal choice for those who wish to make their skin look youthful and dewy. Another popular brand is Shiseido’sAnessa which is known for their collection of sun care products using technology that blocks powerful UV rays whilst nourishing your skin. Anessa has been the number one seller of sunscreen products in Japan for more than 20 years, and their best-selling products include their Perfect UV Sunscreen, a waterproof sunscreen with a unique technology that increases protection upon contact with sweat or water. For people with sensitive skin d Program offers gentle skincare and base makeup formulas for complexions that experience concerns due to environmental changes, stress, even the rhythms of daily life. The innovative technology of d program brings out the innate beauty of skin and leads to your desired beauty individually. All products are designed to be hypoallergenic, based on 50 years of delicate skin research. Other remarkable brands include; Aqualabel, a skincare brand love with highly effective formulations, high-quality packaging and affordable prices targeting women of all ages.
Inner beauty: Beauty drinks and supplements that aim to improve the overall health of the skin from the inside to support people in realizing unique beauty and wellness throughout their lives. In this category, The Collagen is a highly popular brand among those beauty-driven consumers who seek to add an extra boost of vibrancy to their daily skincare routine. It is available in a range of beauty-food forms, such as drinks, tablets, soluble powders and jelly.